What if all the employees of your company tells everyone they meet about how the company can help them? What if they felt good about telling the world what they and the company does? This gorilla marketing tactic is inexpensive and effective. In essence, you are increasing your sales force by the number of total employees you have. Think of all the contacts, leads and increased business this could bring.
How? At the next company event, bring in a specialist. When I do these, I offer a keynote followed by a workshop. The keynote is an entertaining, funny way to get buy-in. The workshop is where every employee discovers his/her own way to publicly own what the company does. At mortgage brokerages, utility companies, and small businesses alike, this program has worked. Contact me if you'd like to hear more about my consulting.
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